While the putting a place of business out to lease is a subject matter which is common in trade and the goodwill, it is a familiar for the both lawyers and merchants. Those matters are not so common and known in respect of e-stores. In this article the attempt is done to light up these subjects, present a legal analysis thereof and to show they are a separate matter of other similar subjects in IT Law like the cyber-squatting. In recent matter, the other's trade mark is used in domain name without his consent that could be settled through ICANN's regulations.