Comparative Analysis of Children's Rights in Advertising in the Legal Systems of Iran and the United States

Document Type : Research Paper

Author

Assistant Professor, Department of Economics, Faculty of Management and Industries, Shahrood University of Technology, Shahrood, Iran

Abstract

Today, children live in a very complex marketing environment that affects their preferences and behaviors. Children are the first recipients of information and communication. Advertising with digital technologies that use data collection, algorithms, and artificial intelligence poses significant risks to children. In these circumstances, countries are trying to formulate regulations to protect children from advertising. The rights of every child now have a digital dimension, and children's rights must be examined through a digital lens. The main concern of this research is to answer the question of whether there are specific and effective laws in Iran to guarantee children's rights in advertising? Using a descriptive-analytical method and in comparison with the American legal system, the author believes that despite the importance of the issue, there are no specific and sufficient regulations in Iran to protect children from advertising, and their economic rights in advertising have not been explicitly identified. The current scattered regulations do not have a guarantee of proper implementation and need to be reviewed and updated. The proposal to add two articles to the current laws is one of the achievements of the present research.

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References

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Comparative Law Review
Volume 16, Issue 2 - Serial Number 32
Autumn & Winter 2025
December 2025
Pages 717-738

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